FTC and Google – no market, no foul

January 4, 2013

By Doug Miller

In reading the coverage of the FTC announcement that it was not going to pursue any real action against Google for favoritism of its own products in the web search market, I was surprised to see how few commentators have raised the point that there can’t be a search “market” when no one pays for that service. And that the users of web search are, in fact, the product that Google sells to the consumers of the market it does monopolize – online advertising. Or the fact that by using its advertising revenues to provide services to users for free or greatly discounted it can collapse those markets and own them as well.
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